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insight comes from going inside
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Overview Transcript Case Study Video
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Small is beautiful.
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Do What You Know

Seems simple, but all great ideas are simple. When Eli Lilly bought Hybritech Kim, Ken and Gunars were anxious to get out of the corporate straight jacket.

They had already been in healthcare for a decade and they had long-standing relationships with people who trusted them and whom they could trust.

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Key Ideas of this episode
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1. Change An Industry
2. Do What You Know
3. Leave The Nest
4. Raise Money The Old Way
5. Listen To Your Mentors
6. Hire Your Replacement
7. Treat Every Person AS An Equal
8. Stop And Think
9. Give To Add
10. Keep Working Even When You're Rich
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When they were ready to start what is Biosite today, it only took one phone call to raise the start-up funds. On this program, you've learned that, if you have a good idea, the most important ingredient to success in business is people and the first investors knew these men and trusted in them to make good use of the first round of cash.

Topic for Discussion: What does the phrase "success breeds success" mean to you?

Possible answers: People who accomplish one goal are likely to accomplish the next goal they set. Kim, Ken and Guanrs demonostrated that they have what it takes to build a company because they have already done it for others.

Also, success builds confidence and this quality is absolutely essential for a business owner. If you don't have confidence that your idea will succeed, you will not attract employees or customers. Sometimes confidence appears as arrogance to others.

One founder told us that a business owner needs a strong ego, not a big ego. He said that a person with a big ego is arrogant and doesn't see the value of others, whereas a person with a strong ego has deep belief that he can accomplish the task at hand.

A strong ego is attractive to others while a big ego is off-putting.

You think about it: What skill, knowledge or contacts do you have that you are not now using to grow your business?

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