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MARK: We as a society should not allow things to occur on the Internet that we won't allow to occur in real life.

GEORGE: One of the reasons that started is because of the Internet itself, the business models early out offered everything for free. Nobody charged for anything.

HATTIE: Well we couldn't.

GEORGE: You got used to the Internet being free.

HATTIE: There was no way to collect money.

GEORGE: Of course it's free, everything is free. That was the culture this (Napster) was happening in.

BOB: The ability to create and deliver digital content, worldwide in an instant, gives me goose bumps. It's also a double-edged sword. And because that content is delivered digitally, the keys to the kingdom are hanging out there on a pole, and it's really easy for somebody to go and grab those keys.

GEORGE: There has to be a resolution. There is going to be a resolution. It's very free form right now and this is why this is such an exciting area of the law right now.

DANIEL: It's exciting in the sense that you can put your music in front of the public in a way that has never been done before. You don't need big distribution. You don't need big companies to say OK we approve of what you're doing. You can do it yourself.

GEORGE: It really is a marketplace and it does have ideas and information on it as well. It is a bastion of freedom to some extent and that shouldn't be taken away. But just as we live in a reasonably free society, there are still laws that govern our behavior so that it doesn't degenerate into anarchy and that's also important on the Internet.

MARK: They used to call it the Napster generation. The kids who grew up stealing music -- pirating music, and they believe -- they being college students en mass, that it is OK to do this stuff and there is no harm and they are wrong. But they don't believe they are.

GEORGE: Part of the problem is sometimes it is a little easy and exciting sometimes and the Internet is a different animal and we're not quite sure what to make of it quite yet.

MARK: If you really want to stop piracy the most important thing is educating people that it is wrong.

GEORGE: I think that most people are decent and most people will act decently when given the opportunity to act decently.

MARK: If you can live your day saying, am I willing to have transparency in terms of my morality, so my kids, my parents, I can say to them, this is what I did then I think you'll get to where you need to go.

HATTIE: We're really glad you're winning.

GEORGE: So far.

HATTIE: (Voiceover) For complete transcripts of these interviews and for tips on how to protect your intellectual property, come to Small Business School.org.