5

BOB: We've created a suite of products that enable little babies as young as 6-8 months old to communicate with the world as much as a year or more before they are able to articulate verbal speech. We do sell through Barnes and Noble and Amazon.com and basically if you go to any mall in the US you will find 1-5 stores will have our products. We also market through the Internet. That's really large for us. It enables us to market worldwide. However, we have had instances where it might be a school teacher, an instructor -- I even had a phone call from a person who called and said, "I just wanted to let you know we're teaching classes on signing and I didn't think you'd mind if we photocopied your book and distributed that to our students."

HATTIE: No.

BOB: Absolutely true.

HATTIE: She said, I didn't think you would mind?

BOB: Yes, she did. I said well actually it is copyrighted material. It is intellectual property I'm afraid that is not acceptable, you can't do that. In their brains they are not doing anything that's evil. In their brains, they're not stealing. They're not putting a gun to someone's head. I don't think they realize that what they're doing is taking away other people's livelihoods by going into mass distribution of someone else's intellectual property.

MARK: People justify it. They justify it in America. College kids all the time. I would go around and speak at schools many a year and they'd say, your guys are so rich and we're so poor, it's OK to steal. And it's not. It's not a justification. It's just wrong and you're stealing it because you can.

BOB: But the cost of protecting your intellectual property can be exorbitant. It can be incredible.

MARK: Look, litigation is expensive, it's time consuming and not as rewarding as people would think hence you should choose your battles carefully.

BOB: Right now we're dealing with a situation on eBay. There is an individual in the United Kingdom who has taken our video and has placed it on a video CD. He even calls it the Joseph Garcia Quick Start Method to Signing with Your Baby. It's an absolute and blatant rip off where this individual is not just handing it to a friend but profiting by selling it on eBay. It was shocking needless to say to see this happen and what we did is we filed a complaint with eBay. Filled out all the forms to try to stop this individual from continuing the sale of this product.