Create Event-driven Traffic. In other words, throw a party. Invite key customers who can learn something and buy something at the same time.

Topic for Discussion: What event did you see in this episode?

Answer: Carol created a special event for collectors of Radco Christmas ornaments. Her database tells her who has purchased these ornaments in the past so she sent a postcard to those people to let them know that the sales representative from the factory would be in the store on this particular Saturday in August.

People were lined up to talk to the factory rep. These were dedicated collectors who wanted to learn and who wanted to get the inside scoop on new colors and designs. We experienced an awakening because we had never heard of these beloved Christmas ornaments!

You think about it: Do you create fun and educational experiences for your customers?