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Provo
Canyon and Salt Lake City, Utah: In this week's episode of the show, we go
into a pristine part of the Rocky Mountains, a place that Robert Redford wanted
to preserve. To sustain his dream and continue to pay for it all, he turned to
Brent Beck and Harry Rosenthal when he had an idea for a catalog business.
Brent knew the products. Harry knew direct mail. But, unlike most of us, these
three had a fast start for this business -- leveraging the Robert Redford
brand.
It wasn't
always easy even for Redford. When he applied for that initial loan from the
bank, just like so many of us, he was rejected.
He initially
turned to investors, bought the land (driven to preserve it from housing
developers), and began thinking of how to turn it into a business. That was in
the late '60's.
Now it is a
premier recreation area; the film festival has become a major venue for artists
to learn and display their work. And the cataog business is going gangbusters.
Butch Cassidy and the Sundance Kid created the momentum from which Robert
Redford took that flying leap where he was joined first by Brent and then by
Harry. It is a good story. Even celebrities were once "less than famous" and
had to crawl and scrap and take a risk, and take a flying leap, just like the
rest of us.
CONTACT:
Sundance Catalog
P.O. Box 30307
Salt Lake City,
UT 84130-0307
Tel: 800-422-2770
Email:
service@sundance.net
URL:
sundancecatalog.com
Also:
http://www.sundanceresort.com
We invite
your comments
and questions. Was the episode of the show inspirational and/or
educational? We hope it was both! |
- UNDERSTAND DIRECT
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Internet takes direct marketing to the extreme. Consult with the experts on the
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- FIRST PRINCIPLES: Starting a
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Read a little more to see why
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