The transcript, case study guide and video for People Power, Building Teams, for Small Business School, the series on PBS member stations and the Voice of America around the world. The best little show on television about the American spirit; the best little television show in America

About the very nature of a Transcript

last update: April 2007

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Write your own transcript right here online

Eventually we will all begin writing our "life-transcripts" online. Our stories will be better documented than any first-born child's!

You can create a transcript right here by logging in and answering the questions. Transcripts are rich sources of insight about the attitude, knowledge, and spirit required to run and grow a successful business. By answering the same questions asked of these business owners, a transcript about your business can be developed right here online.

What is a transcript? The videotape rolls, and in a moment in time, a person reflects on the meaning and value of their life's work. It is a perspectival moment. However, later during our editing, we carefully analyze those words and phrases and the essential concepts within them; and we try to select those that tell a good story while capturing some universal truth about life and business.

The transcript then becomes the flow for our case study guide. The video is edited and an episode of the show emerges. Then, a profile or overview page -- which has functioned as a catch-all for our digital workflow -- gets fine-tuned to become a reference page and executive summary.

All of it is tailored to be part of a huge question-answer database; these question-answer arrays will increasingly become accessible through a natural language query and be coordinated with the videotape (as streaming video).

Each day we work to simplify the access to the knowledge, insight and wisdom of every entrepreneur who is profiled whereby you can quickly and easily find just the right video segment and the related transcript and case study guide to answer a question.

Besides the hundreds of half-hours of highly-produced, broadcast shows of Small Business School, there are thousands of key ideas, each with a video clip, transcript and case study guide. And, now there are a growing number of profiles that are emerging from our online businesses.

Our simple goal is to provide access to the insights and inspiration that can help you run your business just a little better.

Go the Homepage or the overview

There is more about lifelong learning for small business.

We invite your questions or comments.

For even more: Our vision. An Open letter

WATCH TELEVISION THAT TEACHES

Key Segments of this episode

1.		Hire Attitude Not Skill
2.		Hire People Who Can Read People
3.		Hire People Others May Overlook
4.		Hire Nice People With Energy
5.		Offer A Career Track With Good Pay and Benefits
6.		Create An Intern Program
7.		Promote From Within
8.		Put What You Want In Writing
9.		Interview and Audition
10.		Teach, Preach, Coach and Counsel
11.		Provide real Training
12.		Train Everyone, Not Just Sales
13.		Listen To All Ideas
14.		Offer A Job For Life

ONLY EIGHT POSSIBLE STEPS IN BUSINESS

Step 8. Exit at the top	$$$$
Step 7. Sustainability	$$$$
Step 6. Growth	$$$
Step 5. Employer	$$
Four steps to run / grow your business.

Step 4. Sole proprietor	$$$
Step 3. Incubate	$$$
Step 2. Start-up	$$
Step 1. _topInitial idea	$
Four steps to start / run your business.

By lifting up successful people with warm hearts and big spirits, and studying their motivations, insights and inspirations, SmallBusinessSchool serves eight large constituencies, each on one of the steps along this path of life and business.

Steps 1 to 4 – you create work for yourself.

Steps 5 to 8 – you create work for others.

At each step we examine the ways people also create wealth (an abundance of value). Every story is a very personal story of one person's journey to become successful in his/her work. Each person has worked through (and is constantly reworking) the problems associated with the first four steps of growth. A few have worked through all eight steps. Their insights, advice, and example are powerful lessons for all of us to learn about the meaning of life and work. These people are not Hollywood models, but role models. These are people who give our culture ethical fabric and depth.

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