Small Business School
The Transcript / Case Study Guide / Video
Small Business School Small Business Schoollast update: April 2007 Small Business School|Small Business School Small Business School(click back)
go to the homepage »
Small Business School
Small Business School
Small Business School
Small Business School
Put What You Want In Writing
Small Business School
Overview Transcript Case Study Video
Small Business School
Tom Gegax, founder, Tires Plus, Minneapolis
Small Business School
Small Business School Small Business School Small Business School
Small Business School
Small Business School
Transcript for this Segment

8

HATTIE: (Voiceover) Tom Gegax and Don Gullet started Tires Plus in 1976. Both left Shell Oil and each put up their own cash to buy three gas stations which they converted to tire stores. When they sold the business in 2000, there were 150 stores with 2,000 employees generating 200 million in annual sales. Tom Gegax tells us what he thinks they did right.

HATTIE: What were some of the key decisions that that two of you made that you know now looking back were the right things to do?

TOM: Well, the decisions were: Have an environment that people were able to feel comfortable. Really spend money in having the store environment to look nice. Spend a lot of time, effort, and effort in hiring people that we call COPS -- people who are: Caring, Optimistic, Persistent, Passionate, System discipline and Spirit filled. So, we found people like that would come in and we trained them well.

Employee #2: The reason I'm here is I want to find out what makes.

TOM: (talking to his teammates) We have Tires Plus University, a place that takes what you're already able to do but enhances it. I sleep better at night seeing the quality in this room, because you're our future. This kind of goes in tandem, because the more that our company's reputation is built, the more people would want to be involved with.

Small Business School
Go the Homepage or the overview
Small Business School
Small Business School
WATCH TELEVISION THAT TEACHES
Small Business School
Small Business School
Small Business School
Small Business School Small Business School Small Business School
Key Idea #8 of this episode
Small Business School
Small Business School
1. Small Business School Hire Attitude Not Skill
2. Hire People Who Can Read People
3. Hire People Others May Overlook
4. Hire Nice People With Energy
5. Offer A Career Track
With Good Pay and Benefits
6. Create An Intern Program
7. Promote From Within
8. Put What You Want In Writing
9. Interview and Audition
10. Teach, Preach, Coach and Counsel
11. Provide real Training
12. Train Everyone, Not Just Sales
13. Listen To All Ideas
14. Offer A Job For Life
Small Business School
Small Business School


The Case Study Guide
Small Business School
Small Business School

Key Idea #8: Put What You Want In Writing

Tom and Don formed TiresPlus University to teach new teammates what they need to know to be successful at TiresPlus. They are not very concerned with the knowledge that new employees bring to the company. Knowledge can be taught; the raw material is what Tom and Don care about.

Topic for discussion: Why is it helpful to a written description of the type of person you want to hire?

Answer: This many not be needed if you are the only person involved in the hiring process but as you grow, others must be engaged. However, being specific keeps you from falling for what could turn out to be a bad candidate.

TiresPlus is looking for COPS, people who are Caring, Optimistic, Passionate, Systems-disciplined and spirit filled. Finding the right kind of teammates is so important to Tom and Don that they pay a $500 referral fee to a teammate who successfully attracts another teammate to TiresPlus.Tom and Don's feelings are appropriate for any business. Who you hire is more important than what they know. True, training employees is time consuming and costly. But an employee who has the necessary skill set to jump in and needs no training is of little value if (s)he is not motivated, sensitive to customers' needs or a team player whom other employees have confidence in. Better to invest the time training the right person than offer the wrong person a position in your business.

Most companies, when advertising for a position, will include both job requirements and preferences. Requirements are the mandatory criteria that the person filling the position must meet. Skills or experience that are "preferred" indicate that all other things being equal, the applicant also meeting those criteria is more likely to be offered the position. Remember, though, that all other things are not equal. In the end, most companies have found that the intelligent and motivated applicant, who might require a more extensive training period than the applicant with more relevant experience, provides the business with a greater return on investment.

The next time you are hiring a new employee for your business, make two lists. One, list the required and preferred qualifications for the position. These are the technical criteria and required skill sets and will be included in the advertisement for the position. The second list, which you will review just prior to each interview for the position, will include the personal characteristics you would like to see in the new employee. These characteristics will include those most likely to ensure success for the company and the individual if they are appealing to your customer base and current employees. You can make that second list right now!

You think about it: Do you have a written description of the type of person you want to hire? Do you have a list of the technical skills needed for each position? If not, do you think this would help you in the hiring process?

Small Business School
Go to the next key idea
Small Business School
Small Business School
Small Business School
Small Business School
Small Business School

PLEASE CLICK HERE IF YOU HAVE NO HEADER