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Promote From Within
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Bud Konnheim, cofounder, Nicole Miller Fashions, New York City
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Transcript for this Segment

Small Business School

7

JUDY: It is your life and you are here working more than anything else you do in your life.

HATTIE: Judy Scarpola is senior vice-president of Sales

JUDY: My thing is always about opportunity. I came here as like the fifth wheel in the sales department and 15 years later I am senior vice-president and it is a new title that has never been given to anyone.

(Voiceover) This is on a silk knit – so we don't want to duplicate the idea with the georgette.

As far as Bud, you know -- he is an amazing person to work for. He's better than a dad and he is better than a husband. Well, I usually go in and tell him the ten things I need him to do. And he says, "Oh, all right, I'll get to it." "You need to put pressure on this person because they are not doing this." It's not always about money for people, it's uh – again, it's the freedom to do it. To have the opportunity to see it from A to Z.

BUD: It is a baseball story. If we have nine players and they are all good and we like them all and we have been playing with them for a long time. And we are up against a team that has 8 good players and one great player – we lose. So, we have to – and that's a serious consideration. And when we are looking at the people here, we have got to have the greatest people to win this game. We are up against a lot of big businesses. We are not a big business, but we are up against a lot of big businesses. And everybody here doesn't have to do their job – they have to do more than their job. (Meeting discussion)

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Key Idea #7 of this episode
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1. Small Business School Hire Attitude Not Skill
2. Hire People Who Can Read People
3. Hire People Others May Overlook
4. Hire Nice People With Energy
5. Offer A Career Track
With Good Pay and Benefits
6. Create An Intern Program
7. Promote From Within
8. Put What You Want In Writing
9. Interview and Audition
10. Teach, Preach, Coach and Counsel
11. Provide real Training
12. Train Everyone, Not Just Sales
13. Listen To All Ideas
14. Offer A Job For Life
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The Case Study Guide
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Key Idea #7: Promote From Within

Bud recognized Judy's raw talent and was happy to create an environment where she could fully develop and use her leadership skills at Nicole Miller.

Topic for discussion: What is the greatest benefit to having a promote-from-within strategy?

Answer:It is motivating to people who truly want to learn and grow. They see an opportunity ahead of them, not a deadend. Thus, they committed to building a farm team so people could see the upward mobility potential. Why would you hire a person like Felicia then not give her a path to growth? Steve says she has what he looks for and that is enthusiasm and personality. He admits he can't teach those things but he can certainly teach a person with those qualities how to run one of his restaurants.

You think about it: What are you doing now that could be de-motivating to your team? Do you have a policy or a procedure that is discouraging rather than encouraging the growth of the individuals on your payroll?

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