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Offer A Job For Life
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Joseph Semprevivo, founder, Joseph Cookies, Deming, New Mexico
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Transcript for this Segment

Small Business School

14

HATTIE: Joseph Semprevivo is founder of Joseph’s Lite Cookies. He has a working long-term strategy for keeping great people!

JOSEPH SEMPREVIVO (Joseph's Lite Cookies): I want to do something different. I want to tell my team members, 'You start with me, you can end with me. Your work with me the rest of your life until you retire." And they love that. And what we've found out is our team members care more about efficiency because they have lifetime jobs. They come to me and they say, `You know what, Joseph? If we eliminate this step in the process, we can save the company more money,' and I'm sitting there, I'm scratching my head, saying, `Wow, but that's actually reducing your workload.' `Yeah, I know, but my job is to reduce my workload so much, you'll create another job for me.'

HATTIE: What do you think about the future?

JOSEPH: Oh, just the sky's the limit. We're doing multiple of millions a day in cookies. We produce over two million cookies a day, but we're not stopping there. We are growing astronomically, triple-digit growth, and it's something that all companies would love to experience in the country. But you know what? Believe in your team members, give them great benefits and empower them, and you know what? They'll perform.

In the Studio

HATTIE: You have just seen for yourself the extraordinary dedication business owners have to building productive teams. These men and women never stop thinking about others. That is the true secret to their success with the people part of running a business. We'll see you next time.

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Key Idea #14 of this episode
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1. Small Business School Hire Attitude Not Skill
2. Hire People Who Can Read People
3. Hire People Others May Overlook
4. Hire Nice People With Energy
5. Offer A Career Track
With Good Pay and Benefits
6. Create An Intern Program
7. Promote From Within
8. Put What You Want In Writing
9. Interview and Audition
10. Teach, Preach, Coach and Counsel
11. Provide real Training
12. Train Everyone, Not Just Sales
13. Listen To All Ideas
14. Offer A Job For Life
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The Case Study Guide
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Key Idea #14: Offer A Job For Life

Joseph Semprevivo is on fire about what he and his team accomplishes. His Mom and Dad owned a restaurant so he learned from childhood what it takes to make a business work. His parents had a terrible set-back when they took a much-needed vacation and returned to their business to find that their manager had stolen all the money taken in over the two-week period and that he had cleaned out the freezers! Even seeing what his parents went through, for some reason, Joseph didn't get cynical about people. In fact, he figures that people will work harder and smarter if they know that they have a job for life. Joseph considers the act of creating jobs a sacred trust. He trusts other to do the work they promised to do and he can be trusted to make the payroll. He sees that it is an honor to have people around him who want to be part of his vision.

Topic for discussion: What has Joseph's philosophy taught him about people?

Answer: If an employee knows he or she will not be laid off or replaced due to increased efficiency, the employee will find ways to increase efficiency. Seems so simple! The person doing a job always has more insight about that job than a supervisor and the best way to reduce the cost of making something is for the people making it to suggest improvements.

You think about it: Why don't more small business owners offer a job for life? Could you do it? Would you do it?

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