Karsten Manufacturing, Ping Golf, John Solheim, the Ryder Cup. The real history. Going on to perfection. Disruptive Discontent, Executive Summary, Overview, Profile. This page is for the episode of the Small Business School show. A Small Business School Home Page. Small Business School is the best television show in America

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last update: March 2007

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Small Business School

Disruptive Discontent


First they were renegades, then outlaws, but now they're New American Heroes.¹



Phoenix, Arizona: This episode of the show is an American classic. These are truly today's pioneers and quiet heroes. Yet, like so many who redefine an entire industry, they were outlawed within it! They broke the rules. They created something totally new. Some people thought they were just crazy, until they began winning within their game. Now they're on their way to becoming a billion dollar business that began in a California garage in 1959.
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Key Ideas

1.		Do Not Accept the Status Quo
2.		Win High Profile Customers
3.		Be Prepared to Fight the Establishment
4.		Provide a Breakthrough Service
5.		Control All Of Your Processes
6.		Make Every Employee A Quality Control Expert
7.		Promote The Wider World Of Your Customers
8.		Take Extraordinary Care of Employees
9.		Collect Up Front for Custom Production
10.		Leverage Your Infrastructure to Create New Revenues
11.		Develop A Passion for Perfection
12.		Co-Brand
13.		Use the Internet to Enrich Customer Service

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