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Introduction: Smallbusinesschool is
a weekly, half-hour television show that began in 1994 and has been airing ever
since, first on PBS-member stations in the USA, then on IBB Voice of America TV
(VOA) around the world, then on cable stations throughout Canada, Latin
America, South America, Africa, the Middle East, New Zealand and more. In the
USA the show re-airs on DirecTV and Dish Network.
Smallbusinesschool is also this web
presence where the substance of every episode of the show is available, first
within an executive summary (overview-profile), the transcript, a case study
guide, and streaming video -- all being translated into Arabic, Chinese, Hindi,
and Spanish.
The
people: As small business owners, Bruce Camber and Hattie Bryant felt there
was something missing from television. There was nothing about the men and
women who are more likely to invent a new product, create a job, and support
their community than those big business folks that get 99% of the media's
attention. Television is full of news and stories about the publicly-traded
companies.
They also
believe there is something profoundly wrong with much of television. There is
too much programming that capitalizes on and glamorizes exploitation; and there
is not enough about creativity and the processes of creating something of
value.
Smallbusinesschool involves many, many
people, however the story begins with these two people. This is a Mom-and-Pop
shop; they are a husband and wife team, the founders and creators of the
series. And like any business, they, too struggle with roles and
definitions.
Hattie is the
producer / creator of Smallbusinesschool. She has been a small business
owner since 1979; she provided employee training for small companies, most
often with 100 employees or less. She developed courses based on the real
stories and successful experiences of these small business owners and
employees. She has presented seminars in most every state and is a
widely-acclaimed public speaker.
In every show
she takes us on a discovery mission to find out why people have been so
successful within the businesses that they start from out of their minds and
passion.
Bruce is the executive producer / founder of
Smallbusinesschool (and before, Small
Business 2000 and Small Business Today). He has been focused on human
creativity and productivity from a very early age. He has been a small business
owner since 1970 and has had thousands of small business customers. In 1978 he
envisioned a conceptual framework for diverse question-answer arrays about the
first principles of business, of value, and even of our deepest questions about
life.
In the '80s
he developed software systems (human interfaces) to mimmic human intuition.
Pushing it all together, the first iteration of a dream is
Smallbusinesschool.org, a
resource for small business owners to get real answers to questions about their
business and a place to develop
a community of values around best business
practices. (More...)
When they
started to raise money to produce the program, none of the big companies had a
marketing effort directed toward small business owners. The executive over
"Emerging Business" at one of the BIG CPA firms, said, "No one wants to be
small. If you change the name of the program, we might consider becoming a
sponsor." You could conclude that "small" was getting no respect and that has
been the case until the web began to sweep the world. Now everyone wants a
small business portal and every big company knows that we small business owners
spend billions of dollars purchasing the goods and services we need to run our
companies.
Many people
ask, "Why
public television?" Bruce and Hattie envisioned a "how-to" series (such as
"This Old House") for small business owners. They have always wanted the show
to answer the question, "How does a person start and grow a business?" Also,
the broadcasts of PBS-member stations are free to most every American. You
don't have to have cable to receive this signal and today
Smallbusinesschool reaches into about 90 million households via over
200 public television stations in the USA.
You can find
the broadcast time in your city by
clicking right here. You can look up to find
the particular program to be broadcast and the day/time where you live.
Bruce and
Hattie own Flying Leap and are independent producers. They do not receive nor
do they seek public funds to produce the series. They raise the money from
national sponsors such as Microsoft, Thomson Learning, and the United States
Postal Service and regional sponsors such as Verizon. Over the years Dun &
Bradstreet, IBM, MassMutual, Citicorp-Travelers and many others have been
national sponsors and many, many local businesses have been local sponsors of
the show.
Bruce and
Hattie make each episode of the show, then they give it to PBS-member
stations.
The business
is virtual. They live and work in Dallas, Texas and they subcontract work with
small businesses throughout the USA.
In Dallas,
John Fulton is their senior editor, and Michael Davis and Amy Polk provide
ongoing support. John has done the final editing on show since 1994. Michael
does some of the digitizing for the web. And, Amy coordinated the production of
the opening/closing and the tool kits for the one-minute profiles. Michael
Griffith Productions in San Diego has worked with us within our studio to
produce all the opening and closings segments.
A special
firm in the California desert, Graphtek, provides us with the look and feel
of the web site. In February 2004 these pages began looking like they do and
quickly that look and feel is being extended throughout the site by a Montana
sole-proprietor, Marge Sterhan & Company. The infrastructure, which
includes WebSphere Commerce, is the work of Drake Philbrook.
The music
of the show is the work of Daniel Walker: In this section of the web
site there are several links to listen to various pieces of the music. Daniel
composed and arranged the music, then conducted it at the Capitol Studios in
Hollywood with an orchestra of independent musicians.
Small
business owners are the backbone of the day-to-day work of
Smallbusinesschool. There are many cameramen, sound engineers, and
lighting specialists who are also involved and they will all be linked from
each show in which they are involved.
The programs
are fed to PBS-member stations by
NETA,
the National Educational Television Association. There is an entire
MasterClass about the making of the
predecessors to Smallbusinesschool, that is Small Business 2000
and Small Business Today.
And, there is
more about our
mission. Here's what
others
have said about Smallbusinesschool: "This is the most
informative and inspiring show for the entrepreneur that I have ever
seen!"
"I saw your
show and I was mesmerized. These people really do make their
dreams come true."
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