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Founder of Cowgirl Enterprises, Donna Baase, says she uses mail to drive web traffic. More...
This is Wanda Walser. She worked international sales and marketing.and the push for smaller machines.
This sculpture, "I'll Be Back" is the image the founders wanted to project at the launch.
Marketing guru, John Wargo, says that all marketing is not the same.
Gary Brown not only ran his Brown's Bikes on Catalina Island, he spent hours volunteering and serving in city government to grow everyone's business.
Building a database should be one of the primary components of a business owner's total business plan. It's absolutely critical that you retain key information about your customers.
Owner John Solheim says that famous golfers using a Ping putter on television gave the Ping an advantage because the putter looked so different from all of the others. More...
Give your ideas away to those who will extend them. More...
Marketing adviser, John Wargo, says you can reach every customer in a specific zip code on a very small budget.
Location, location, location plus fabulous food and friendly, warm service turned Harpswell Inn into a success.
Host Hattie Bryant talks with John Wargo about preparing marketing materials months in advance.
Marc Katz is the message and his personality has been integral to his marketing since the day he opened his deli in 1979.
John Wargo tells host Hattie Bryant that many owners spend more than they need to when they use direct mail to reach customers and prospects.
Rick Presant used supplier catalogs until customers pushed him to do his own.
UroCor reaches busy urologists by sending them letters in a number 10 envelope. This simple, old-fashioned technique still works well with a sophisticated audience.
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