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Last Update: Sunday August 20, 2017

How do I keep customers coming back?

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Invite Customers to Create Content

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Joan Keller invites web visitors to tell their travel tales at LeTravelStore.com     More...

Cater To The Real Customer

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Women are well represented at Rodgers Chevrolet, mirroring the general population as influencers in the car purchase decision-making process.

Surpass Customer Expectations

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Flap Happy products are sold by some tiny retail shops and in some of the world's biggest catalogs.  Laurie is proud that her little business makes the big guys very happy. More...

Measure Customer And Employee Satisfaction

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The people part of every business has two components:  there are customers and there are employees. Knowing how all of these people feel is critical to your success. 

Tell Customers The Truth

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The truth is sometimes, "No, we can't do that."  Or, "No, we can't do it that fast."

Make Customers Say Wow

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Employees and franchisees at Auntie Anne's are smiling because the pretzels
are so yummy that the customers are smiling and keep coming back.

Study Customer Behavior

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Anne McGilvray is so serious about understanding her customers that she decided to become a customer herself.

Keep Paper On Your Shelves

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Some customers still want paper copies of marketing and communication materials from you.  

Lead With Service

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Texas Jet  is a gas station for airplanes. Fortunately, owner Reed Pigman doesn't use today's gas station as a model for thinking about his business.   Here's an employee filling a customer's tanks as there is no self-service at this FBO.   More...   Go to the homepage

Be The Customer

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Joe Dannis is a success because he is part of the community he is serving. He is an inside trader. He knows so much about his customers that he is able to compete with the huge publishers.    More...