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Last Update: Thursday March 30, 2017

How do I stand out in the crowd?

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Commit to Quality

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Hattie takes us inside Texas Nameplate, twice winners of the Baldrige Award, then on to meet Mike Neary of Oregon Log Home; they won industry awards for quality and imagination.
More about Texas Nameplate...    More about Oregon Log Homes...

Specialize

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This is a Space Portable Spectroreflectometer which was used to take measurements outside of the Mir Space Station.

Pay Attention To Spot Opportunity

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Debra found Altoids in a health food store and a lightbulb went on in her head that there should be a strong breath mint for the health-food conscious.

Choose A Meaningful Name

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Names make a difference and they should telegraph some intangible value.

Keep Making Things By Hand

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Owner Darrell Van Citters is an artist and the look he is able to achieve only comes from hand drawings. Just like any artist or performer, he keeps making things by hand because it is his unique selling proposition.

Feed And Trust Your Instincts

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Nicole Miller's inspiration starts big and works its way into every detail of her seasonal line.

Create A Truly Unique Selling Proposition

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Creating a unique product, especially if you are working in an ancient category, takes work and inspiration.

Carve Out Your Niche

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Tim Swies leads the campaign to win customers for  the agency with the slogan, "Erase Stereotypes."

Give Customers A Forum

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If you listen, customers will tell you want they want.  

Invent The Future On Strong Foundations

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Capitalism is organized around the mind.  In the American version of capitalism, wealth springs from new ideas, from discovery and invention.  This is why the founder of IBM insisted that those on his payroll have a sign in their office that said, "THINK.."   Homepage  Invent