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Last Update: Friday October 20, 2017

How does a new product find its sales channel?

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Develop Multiple Sales Channels

3:12 | Register or Log in | Become a Member

Donna was patient and used her own market to test and validate her products before she expanded. She also discovered that sales can come from surprising places.

Develop More Products To Serve Current Customers

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Ebby Halliday and Mary Frances Burleson say that loyal customers return if you give them more to buy and 'tie the bow' on every transaction.

Expand With Horizontal and/or Vertical Integration

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Andy Murstein has been studying Medallion's customers all of his adult life.