My Library and Courses
Last Update: Friday October 20, 2017

How do you stand out in the crowd? How do you get better?

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Give Customers More Than They Expect

1:45 | Register or Log in | Become a Member

From the beginning, Debra added a service to her very simple product.

Make An Impression With Mail

2:58 | Register or Log in | Become a Member

As  the world seems to turn faster and more types of communications emerge, the handwritten note is still powerful.

Be The Best In The World

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Record Technology's niche is quality. Experts agree they make the best vinyl records in the world. Don has never tried to be the funkiest or the fastest. Through thick and thin, real peaks and valleys, Record Technology has stayed true to its original mission. They'll never be the biggest, but they'll always be the best.   More...

Volunteer

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Ron is the immediate past president of the American Institute of Architects.

Do It Different

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To rise above the crowd, start by being unhappy with the status quo, and ask "How can I do it better?"

Build Brand

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When John Hawkins was able to secure 1-800-9-SHUTTLE he decided that the number 9 became an asset that needed to be exploited fully.

Sell Your Unique Talent

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Renegade Animation's competitive edge is Darrell Van Citters' talent.  Darrell and his partner, Ashley Postlewaite, honed their skills at Warner Brothers.   More...

Commit to Improve Your Industry

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Ebby started her  real estate business in 1946 and helped to define the entire industry. After watching this video and reading the Q&A (case study guide), you can go to the homepage  for this episode or click on the Key Question  for other insightful answers.

Write Your Script and Use It

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Host Hattie Bryant learned from Fess that in wine and Hollywood, a compelling story is what keeps people coming back.

Seek Critical Reviews

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Learn that entering a contest will sharpen you and winning will bring in new customers.  At major technology shows, peers offer their many opinions.