Last Update: Tuesday February 9, 2010

Ron Willingham and the Ways to Wealth

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Integrity selling is not an oxymoron.

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Ron Willingham is the author of a dozen books and hundreds of courses. Among his books are: Integrity Selling for the 21st Century, The Inner Game of Selling, Integrity Service, The People Principle, Hey, I'm The Customer, and The Ten Laws of Wealth & Abundance (new window).

Needs-focused selling has integrity.

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Needs-focused selling is when you attempt to understand what a person's needs are (a reflection of their problems) and what they are doing about it. The focus is totally on the customer or the potential customer. Go to video about Integrity Selling. ...about Customer-focused Mission statement.

Your mission and vision can be customer-focused

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Ron Willingham asks you to look at your goals and objectives. Is it product-focused or is it customer focused? Also, review this videos about Integrity Selling and needs-focused selling.