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Last Update: Tuesday February 9, 2010

Country Supply

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Country Supply
	Serve The Low Profile Segment 2:55 \| Register or Log in \| Become a Member Victoria is like millions of little girls. She has a horse in her backyard. Country Supply reaches these customers with a catalog that offers low prices.
	Live Like Your Customers Live 1:15 \| Register or Log in \| Become a Member Scott Mooney started his business to serve other horse owners. This is Scott with his children on their family farm where they live and where Scott has his company headquarters.
	Do The Tedious Work To Target 2:15 \| Register or Log in \| Become a Member Horse owners spend millions to enjoy their hobby and many look for bargains. Scott spent years finding the names and addresses of these potential customers.
	Ask Vendors To Be Your Bank 2:04 \| Register or Log in \| Become a Member Country Supply customers brag on the company's catalog and its personal service.
	Learn from your Customers 2:08 \| Register or Log in \| Become a Member The founder of Country Supply had to learn how to reach new customers via catalog.
	Price To Turn 2:31 \| Register or Log in \| Become a Member The Country Supply catalog offers unique products priced to please.
	Help People Find Their Gifts 1:03 \| Register or Log in \| Become a Member The small team at Country Supply works hard to get their customers to smile.
	Generate Energy Naturally 1:39 \| Register or Log in \| Become a Member Founder Scott Mooney is energetic because he is doing what he does best.
	Change Tactics As You Grow 1:54 \| Register or Log in \| Become a Member Horse owners flocked to Country Supply products and growth demanded change.
	Turn Bad News Into Good News 2:00 \| Register or Log in \| Become a Member The dot-com bust left plenty of fulfillment capacity forcing prices down to help Country Supply.
	Hire a CFO Sooner Than Later 1:20 \| Register or Log in \| Become a Member Bringing in finance expertise will add, not take away, from your bottom line.
	Grow With Retained Earnings 1:44 \| Register or Log in \| Become a Member Country Supply was forced to grow on retained earnings which kept it efficient.
	Make Work Your Play 1:47 \| Register or Log in \| Become a Member Thgis is the 12th of twelve key ideas for this episode.