Richard Stanley and his partner Joe Wasserman tried to quit. They came separately to Great Barrington to relax, retire and, perhaps, fiddle around real estate and whatever caught their fancy. They met while attending a town meeting, and as entrepreneurs will do, they talked about their dreams for improving Great Barrington's historic business district.
There was a movie theater in Great Barrington, but it only brought in the big blockbuster films. Richard and Joe knew they personally preferred the smaller budget and foreign films. They calculated that since Great Barrington is a week-end and summer retreat from both New York City and Boston, there would be plenty of people like them.
Running a movie theater requires some specific skills that founders Joe Wasserman and Richard Stanley didn't have. They were smart to hire people with experience who helped them get off to a fast start.