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Last Update: Saturday June 24, 2017

Sundance Catalog

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Sundance Catalog

Put Your Own Skin in the Game

1:27 | Register or Log in | Become a Member

Butch Cassidy and the Sundance Kid... Redford risked his income from doing this movie to buy land to launch his new business, Sundance.     After watching this video and reading the Q&A (case study guide), you can go to the homepage  for this episode or click on the key question  for other insightful answers.

Admit What You Don't Know

2:44 | Register or Log in | Become a Member

Harry Rosenthal had proven himself in the catalog business and was hired by Redford to launch the Sundance Catalog  business.   More...

Hire People Who Have Done What You Want to Do

1:31 | Register or Log in | Become a Member

Brent Beck went from working in the Sundance Lodge gift shop and scouting the country to find American crafted items that fit into the image of the lodge, to catalog buyer. 

Live, Eat, Sleep the Business

1:48 | Register or Log in | Become a Member

Entrusting the vision behind the Sundance Catalog is not for people who want to work 8-5.

Use A Famous Face

2:15 | Register or Log in | Become a Member

More than just the owner, Robert Reford symbolizes the environment and arts that are represented in the carefully-selected items sold in Sundance Catalog.

Attach Yourself to a Cause

2:26 | Register or Log in | Become a Member

The Sundance Catalog is dedicated to helping American artisans by marketing their creations and generating cash to support their unique work and to to protect wilderness areas.   After watching this video and reading the Q&A (case study guide), you can go to the homepage  for this episode or click on the Key Question  for other insightful answers about best business practices.

Be Thoroughly Authentic

1:31 | Register or Log in | Become a Member

Using a famous face and cause marketing can help get you in the customer's door. Authenticity and customer service keep it open for you.   More...

Build a Brand

1:07 | Register or Log in | Become a Member

Hattie reflects on how Redford built a brand around the Sundance name by using it on the wilderness lodge and the catalog that goes to millions every year.  More...

Buy and Apply Technology

1:35 | Register or Log in | Become a Member

Technology will either help or hinder you.  It's best if your technology is slightly ahead of your growth.

Sell a Lifestyle, Not a Product

4:07 | Register or Log in | Become a Member

People who visit Sundance Lodge want to take a piece of the lifestyle home with them, and the catalog offers it to them every month.

Put Plans in Writing

0:56 | Register or Log in | Become a Member

Harry Rosenthal was hired to start a business from scratch so he started by putting a plan in writing.

Anticipate Poor Cashflow

1:20 | Register or Log in | Become a Member

Running a business requires good planning, realistic expectations and preparing for the worst.

Expect to Fail

1:36 | Register or Log in | Become a Member

Experience teaches that you will fail along the path to growing your business.