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Last Update: Friday September 22, 2017

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eHarmony

Turn A Small Idea Into A Big One

2:46 | Register or Log in | Become a Member

For decades, Dr. Neil Clark Warren was a one-person company.  At the time of this story was taped, Dr. Warren had 3 million paying customers because he turned his small idea into a big one.   After watching this video and reading the Q&A (case study guide), you can go to the homepage  for this episode or click on the Key Question  for other insightful answers and best business practices. 

Fix Something That Is Broken

1:09 | Register or Log in | Become a Member

Greg Forgatch, co-founder of eHarmony, says that people will pay for products or services that they believe will fix a problem. The bigger the problem, the more they will pay.

Charge More and Demand More Than Your Competition

2:47 | Register or Log in | Become a Member

eHarmony was late to the matchmaking business. This gave them a chance to learn from others and as a result they developed a completely unique product.

Attract The Biggest Brains

4:28 | Register or Log in | Become a Member

Dr. Galen Buckwalter is an academic with plenty of expertise and experience. Founders Dr. Neil Clark Warren and Greg Forgatch recruited him and other big brains to develop the product.

Accomodate the Hard-to-Win

3:17 | Register or Log in | Become a Member

Greg Steiner is the Chief Technology Officer who works to make it easy to use eHarmony.com.

Be Bold

1:35 | Register or Log in | Become a Member

Host Hattie Bryant says that the eHarmony team is a success because it doesn't compromise.

Keep Your Promises

2:23 | Register or Log in | Become a Member

Customers keep coming back when they know they can count on you.

Find an Advertising Strategy

2:08 | Register or Log in | Become a Member

Radio then television proved to be the way for eHarmony to reach singles.

Invest In Continuous Improvement

3:58 | Register or Log in | Become a Member

Galen Buckwalter knows that his competitors are adding personality assessment and more in-depth tools for matching to their online offers. This is driving eHarmony to stay on the front edge of research to continuously improve.