John Hawkins reinvented a bankrupt Super Shuttle franchise in San Diego; he turned it into a thriving operation known as Cloud 9 Shuttle, then he sold it to Super Shuttle! You meet John in the earlier stages of his journey. More...
Everyone at the old Super Shuttle knew that big changes would be made with the new ownership but going from a nationally-known and respected franchise name to Cloud 9 was shocking.
John Hawkins' decision to focus on being the shared-ride choice for local citizens led him to the efficient and cheap marketing idea that he would join and get involved in every important organization in San Diego.