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Last Update: Friday October 20, 2017

Saris Cycling Group aka Graber

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Saris Cycling Group aka Graber

Innovate Before Competitors Do

3:09 | Register or Log in | Become a Member

Cyclists all over the world buy from Saris Cycling Group because they have become an industry leader.  Logon  to view all the videos of this episode.   More...

Be Able to Take On Debt

3:04 | Register or Log in | Become a Member

Chris Fortune and his wife Sara got into business by buying out a founder who was ready to quit.

Make Change Fast And Easy

3:14 | Register or Log in | Become a Member

Saris Cycling Group invested in cellular manufacturing to reduce the cost of change. 

Limit Suppliers To Increase Influence

1:08 | Register or Log in | Become a Member

Chris learned early that loyalty and reliability are more important than price.   Here  Hattie is shown how easy it is to mount a bike on a Saris rack.

Establish A Board Of Directors

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Chris Fortune believes that you get better faster when you are surrounded by experience.  Chris'  Dad and other veteran executives serve on the board at Saris.  View all the videos of this episode.

Give Customers A Forum

1:33 | Register or Log in | Become a Member

If you listen, customers will tell you want they want.  

Avoid Bankruptcy

3:29 | Register or Log in | Become a Member

Sara Fortune, Chris' wife, runs human resources and serves on the leadership team.  She and Chris agreed that while bankruptcy was a legal option for them early on, it would not be good for their souls or for their talented employees.  More...

Win Big Customers

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Just one high-profile customer can make a big difference in how others view your business.

Bring In Experts

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Host Hattie Bryant discovered that the University of Wisconsin offered Saris  low-cost, high-value expertise.  More... 

Make It In America

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Chris and Sara are sentimental. They grew up in Wisconsin which is steeped in a manufacturing tradition. The proud past of Wisconsin factories is being carried on at Graber because Chris and Sara are determined to prove that, "Made In America" means quality.

Spend On Good Design

1:24 | Register or Log in | Become a Member

Marketing consultant, John Wargo, says  that exquisite design in your marketing material will generate a high level of interest.