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Last Update: Thursday April 27, 2017

Jodie Stickney, April 16, 2007 - About the Lifeblood of Your Business

Index of a few letters by topic and author

  Topic             Focus / Author             Episode

Critics                Internet / Gloria              Internet Basics
                          Mo's / Joseph                  Mo's

Education          College / Thomson           Favorites #1 & #2
                          HS / Coyman                   Related episode
                          HS / Bonetti                     Chocolate Crickets
                          Learn from All           

Help!                 Internet / Bernadette    Staying Power

Indexes             Index of Learning Companies

Integrity             Open Letter to President Obama

Key Ideas          Cash Flow / Gardiner       Many
                          Compensation                  Many
                          Financials / Stickney         Related episode
                          Incubators / Shamiso
                          Podcasts / Gardiner
                          Retirement / Anderson
                          Services  (Professsional)   Many
                          Advertising, Architecture, Animation, Design
                          SWOT Analysis / Anderson           

Paths & Steps   An Idea / Jason
                         Start Up / Cope

Producers         We are all Producers

Thanks              From Cliff Prescott, Fat Towels


Our letters to you

60/60:  A Proposed Beginning for GPS-based Cities
Also, referred to as Priceless-Cheap Real Estate.  This letter might be considered the simple beginning of a  Billion-Dollar Idea.

Architecture of the future website
Websites constantly evolve. This one started in December 1994
and it evolves daily.

Co-sign this letter to President Barak Obama
Encourage the unemployed to start a business

Hugh McColl, Jr., former Chairman of Bank of America
on "60 Minutes" says there is nothing good about being small.

New York Times Launches Small Business Video
based entirely on the Small Business School episodes

Storytelling & Metaphor from Bruce Camber
To Anne Douglas, On the Edge, Aberdeen, Scotland

Favorite letters throughout the years:

On spending hours on this website!
Joanna Reed, Reed's Marine, Lake Chelan, Washington

About leadership.  Do you have what it takes?

Meet Keith Grint and many owners.  Letter from Alan Preston.


Our open letters... reflections on these days

"Dear Mom"  Thoughts on Mother's Day   The Family Apron

Your letter


April 16,  2007
:  Jodie who is into alpaca farming writes:

Dear Sir or Madam:

On your show airing April 15, 2007, regarding financials of small business, you showed, several times, businesses using a software program but you never stated what that program was.

I ...wonder if it is Quicken.  If so, what version do you recommend.  If it is not Quicken, can you recommend one or let us know what your small businesses were using?

Thanks very much,

Jodie Stickney
P.O. Box 307
Lindsborg, Kansas 67456


We talked with Jodie...


April 26, 2007, Lindsborg, Kansas:   Good things come from the heart of America.  We looked up Jodie on the web and called her to be sure she would be OK with posting her letter to us and her  web links below. 

Jodie is classic, a real American pioneer, a person with soul, with hope and joy and optimism. She sounds like she is 25 years old, but her sons and nephew are working with her in two family businesses.

Come to find out, the alpaca business reflects the affections of their hearts.  The other business reflects their years of work in law enforcement. Their other business is a very high-level GPS services for law enforcement, corporate America, and families.  It reflects their desire for integrity, justice, and fairness.

Our hats are off to the Stickney family!

To learn more, visit Jodie's two websites:

1. Smokey Valley Alpacas (new window)

2. Trac-Pro Services (new window)

Our Response

Hi Jodie –

Thank you for writing and watching the show. 

Every good accounting software program today has the capability of giving you back your key critical ratios.  Most of us just do not use those features.

We work with (alphabetical listing):   IBM, Intuit, Microsoft, Sage, and others who have General Accounting Software.  98% of us are using either Intuit's QuickBooks or one Sage's products -  BusinessVision, DacEasy, MAS 90, Peachtree or Simply Accounting, or a Microsoft product  - Great Plains, Solomon IV or SBA 2006. There are many others ACCPAC, AccountMate (Softline), Adagio (Softrak), CYMA, MYOB...

It sounds like you may be using Intuit’s Quickbooks. They have a very robust section on ratios in their current release.

In 1994 a key reason to start the show was to address the issue,  “Why aren’t more people using their financials more aggressively?”  We had discovered that most people who go out of business simply did not read their numbers and  take appropriate action.

Our goal is to get us all using the capabilities that we already have!  Before you spend any additional money on software, go to the index of your user’s manual and look under reports.  There should be a section on financial ratios.  If your software is the most recent release, it could be its own section. Look for trends and performance ratios and measurements.  The next time you see your CPA, ask about ratio analysis.  Your CPA should be your trusted adviser and they should help you understand how to use your financials. 

You might find Jim’s little book to be of help; our page with Jim's contact information and a number of references is just a click away!   (Look on the righthand box under the tab, "Profile."    Plus, there is plenty on the web.  Just put the key words in quotes!

Good luck with it all!

Best wishes for your prosperous future,

Bruce (and Hattie)