Hattie Bryant, the host and producer of the show: "I only wish we could clone George and Arnold; the cities across America would be transformed. There are so many lessons we can learn from them, but really, this is what they taught me. George and Arnold looked at each other and said, “We don't want to be sales-driven anymore. We want to make a bigger impact on the world with our lives.” Sales-driven. That's all I've ever been as a business owner. And most of us are addicted to it."
In 1980, George and Arnold decided to stop being sales-driven and start being innovation-driven. That's when their lab stopped being on the side-line and started being at the core of the company. That's when recruiting scientists with PhD's and Master's Degrees became a priority and that's when they saw a big vision for their company and that vision has been guiding them ever since.
Do you need to stop doing what you're doing to create an even greater opportunity for your business? For George and Arnold, it meant they had to stop being sales-driven and start being innovation-driven.
Go to a homepage for the episode...