Los Angeles, Shanghai, Amsterdam: Ron Altoon and Jim Porter have proven that the world wants the deep ingenuity that comes from the USA.
Yet, before you even try to go global, consider their advice:
1. Do your homework before you get on the airplane.
2. Bring products and services they can't find locally.
3. Establish local strategic alliances.
4. Deliver on your promises.
Ron and Jim worked for Frank Gehry and found that it had limits. So, these two architects started their own firm, Altoon+Porter, and today they are literally changing the world.
They do not try to cultivate "star power" but brain power. The result is that this professional practice went global virtually overnight. Brain power translates into extraordinary product power in any language!
Every customer and every architect is a star. Keep your egos in check. Focus on customers and growing your team. The result? This firm now has ongoing work in 16 countries with more international work on the drawing boards for the future.
Like so many of our businesses that go global, they have proving that the world does want American products and services!
The partners at Altoon+Porter are 21st Century leaders.
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