2:46 | Play Now | For decades, Dr. Neil Clark Warren was a one-person company. At the time of this story was taped, Dr. Warren had 3 million paying customers because he turned his small idea into a big one.
Pasadena, California: Meet Dr. Neil Clark Warren. He has always been an excellent marriage counselor; failures in marriage bothered him. He decided to look into the broken heart of divorce. He probed and researched 512 couples -- divorce autopsies -- and discovered most of these people married the wrong person.
He wrote a book about it and that book was selling well, until Oprah invited him to come on her show. Of course, sales exploded. When his son-in-law challenged him to expand his reach, they took that business to the web and almost lost everything. That was 2001; the dot.coms had become dot.bombs.