Give To Those Who Need It
1:44 | Play Now | Joe Zubizaretta carries on his Mom's tradition of compassion in the business.
Miami: This story begins back in Cuba in the 1960s, but we pick it up in 1976 when Tere Zubizarreta started an advertising agency that specialized in crafting messages to Hispanic markets.
She was a very different kind of revolutionary. Che Guervara would lust to do what Zubi has done.
Today Zubi Advertising is the largest independent buyer of advertising on Univision. Their success is based upon insight that comes from a deep, empathic understanding of people. You will learn that this advertising agency applies science to lights, cameras and plenty of action. Plus, we look inside Cuba, marriage, and the dynamics of family business. It is tough stuff.
Zubi Advertising is the largest privately-held, full-service Hispanic agency in the U.S. with offices in Detroit, Los Angeles, Dallas and San Antonio and over 100 employees. Their work is to champion and empower other people's dreams. And, Tere Zubizarreta did it in rather extraordinary ways. Tere will always be remembered for trying to give the credit for her work to someone else.
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