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A quiet man is transforming retail shopping
Santa Fe, New Mexico: Founder Darby McQuade is not the typical shop keeper -- with an MBA, Wall Street background, and Harley Davidson affections -- he escaped the fast lanes to understand the real meaning and value of life. The name of his store captures a vision where the art, poetry and myths of the old West can be rediscovered within the mundane. He'd like people to discover beauty in unexpected ways and with unpredictable places.
So, he take a little bit of mystery, adds fantasy, mixes one part entertainment with demonstrations of the arts in progress, then he adds great food, decorative arts for the home, a little zoo on the side, and space to wander and fantasize about the meaning and value of life. You have come to Jackalope. It is a new kind of retail. Part bazaar, a little bizarre, yet always business as art. You have to experience it to believe it and there is no better place than Santa Fe.
The stars of each episode of the show
Yes, all these people are recommended by their community for their integrity and by their industry for their creativity and courage.
Our national sponsors -- from IBM, USPS, Verizon, Microsoft, D&B, Travelers and others -- have paid for everything. Nobody can pay or has every paid to be on this television show.
*Called a sliver of genius in the earliest broadcasts
of this show back in 1994-1995, it was a special segment until we began to realize virtually every successful business is built on that special focus.
Retail is changing forever. And, small businesses are leading the way.
It is more personal. More educational. More like a club.
Hattie and Bruce were in the mountain town of Julian, California. They stopped at Mom's Apple Pie. The place is just delicious. Unique. Personal. Kind of like a "Cheers" bar where everybody knows your name. In Julian and small towns throughout the world, most businesses are small.
Some of the Big Box Retailers are doing a lot right. Surely Nordstrom redefined customer service for everyone. Yet the small businesses of the world give us texture, personality, uniqueness, and more. Small business can win against the big box because the future of retail is personalization, education, and community. Here are a few examples. See their genius at work.* More...
There are always four paths to walk and eight steps to climb: