My Library and Courses
Last Update: Monday April 24, 2017

Changing the Way We All See Business

Case Study: Reward givers, not takers

All recommended by their local Chamber

KevinMcGinley.jpg

Kevin McGinley, founder, McGinley Construction, Las Cruces
Former volunteer president of the Las Cruces Chamber
and Chairman, Las Cruces Home Builders Association

This episode of the show, done with just two local chambers of commerce   and their PBS station, KWRG-TV, select just five out of over 150 owners. .

There are nine other segments of this show with other members.

Ten Key Ideas Within This Episode

  1. Offer One-of-a-Kind Products and Services
  2. Work Hard for the People Who Work for You
  3. Flaunt What You've Got
  4. Find the Talent Under Your Nose
  5. Recruit an Insider
  6. Form Informal Partnerships
  7. Get Word-of-Mouth Marketing
  8. Be Generous
  9. Set High Standards
  10. Promise a Job for Life

  1.   The national media's negative portrayal of business can change.
  2.   Lift up more positive role models
  3.   Drive local ratings up

 4.   Reward the good;  ignore the bad.

Changing the Way We work Together to Help One Another
  5.   Lead the 24x7 convergence 
  6.   Collaborate after every broadcast
  7.   Use this website as your own
  8.   Let no business fail for lack of help

Changing Ourselves:  Everybody is a producer.
  9.    Provide even more value for members
10.   Get involved with your PEG and PBS stations
11.   Open a local small business index.
12.   Help create sustainable businesses

Key References:

An index for these 12 pages
An Open Letter to our friends
Homepage for this presentation


What about Ethics and Integrity?

The good might get a smile. Ethics and integrity might get lip service.  It is  hardly ever portrayed in the media as an asset.  If we judge from most of the daily news shows and the most-watched television and cinematic productions, the very pillars of democracy and capitalism are being seriously undermined by much of the media every day.

The Sopranos are the symbol statement for the media's affection for the underbelly of our society.

Strange things have resulted. The stuff of conscience and respect for others has been seriously denigrated.  Enron and the others have become an unfortunate bellwether about business. The effects on our culture and the global culture have been devastating. As a result, cultural wars have been re-birthed at every level. Perhaps simple efforts, like the ideas represented within these pages, could help to reverse the damage that's being done. Again, as we go forward, each Chamber of Commerce is in an even stronger position to help shape the future of the community.

The Good, the Bad and the Ugly: Forever an archetype, that film (with Clint Eastwood, Eli Wallach, and the gang) personifies our culture. The Bad and the Ugly have gotten respect. The good are seen as the weak ones.  The model has to flip over again.  

A Television Show that de facto promotes Integrity & Ethics:   It seems as if Small Business School is alone in a very large crowd.  If the television show begins to aggregate ratings market-by-market and if it becomes a competitive show with those with the highest ratings, the entire television business model might begin to change.

Television about Creativity, Insight, Courage, and Tenacity.  The backbone of business is little understood.  One of our missions in the new iterations of the productions is to involve some of the best producers in the world.   The conversation goes a little like this:  "You would agree that some of your productions have made "the bad-and-the-ugly" look pretty darn good.  Would you also agree that the global impression you create is that this must be the most seductive part of business?"

After some clarification of concepts, the question is asked, "Would you be willing to engage a production about good people doing good things and attempt to look into the heart of creativity, courage, insight and tenacity and make it every bit as beguilingly seductive as you have made evil?" 

The answer is often "Yes."  Instead of a small production group,  why not have hundreds of producers working together to be even more creative in the way we look at the systems for ideation and how segues and interstitials reinforce and setup a deeper understanding of creativity.

With the abundance of Chambers of Commerce involved to drive the selection process and the ratings, anything can happen.

Our Support References: The mission and vision statements, the first principles of the show, the foundations,  as well as an explanation about the name, project these same attitudes in slightly different ways.

We always invite our viewers COMMENTS OR QUESTIONS and we invite the same from you. Your feedback is very important.