Changing Ourselves: Everybody is a Producer. Page 9
Case Study: That special 10% as a goal
In 1975, the Marines said to Frank Jao, "Board the next plane." He came with his wife and nothing else on a C-130 from Vietnam to Camp Pendleton. He got his realtors license within a year. He was developing property within four years. He could not not stop and he will not stop. As the prime owner of the real estate that comprises Little Saigon in Westminster, California, he has now returned to his homelands, China and Vietnam, and says to small business owners in the USA, "We'll help you come here, too." They've developed the Pan Asian American Chamber of Commerce to help.
This episode of the show was done with the encouragement of several local chambers of commerce and their PBS station, KOCE-TV of Orange County and Los Angeles.
Nine Key Ideas Within This Episode
Changing the Way We All See Business
Changing Ourselves: Everybody is a Producer.
9. Provide even more value for members
Everybody is a Producer. Use these Offerings to lead the way.
Pl;ease look at every activity, every offering as preparation to being a producer. Eventually everybody should get involved with the selection process. Everybody should say, "That's my television show." Everybody should use the content as metaphors, insight and inspiration to develop their own business, but also to develop their own story and legacy statements. Many can be involved in producing a collaboration event.
The goal is to have as many as possible begin developing their own short video clips.
Every Small Business School (SBS) resource was developed to inspire and inform. It can be more. All of these resources can be focused to help your people become producers.
It is the story of word-processing all over again. Prior to 1975, it was called text editing and word processing was something only secretaries did.
1. Getting in concert with your CPA: Most people want to be the best they can be. Besides the Chambers, we ahve also worked with the CPAs. CPE for the CPAs serves its function as a CPE site, but more importantly this website was developed by Small Business School (SBS) in conjunction with the AICPA to try to encourage more CPAs to be trusted advisers for their small business accounts. The course has been used by 1000s to obtain their required 40 CPE credits per year. But the long term vision is to expand that effort so these course are used for membership retention and membership acquisition by Chambers (There is no cost to the chamber or the CPA who comes to the site through their chamber), and then used with the CPA and their small business clients, collaborating on 5-year projections and beyond.
2. Understanding Your Financials The episode of the show was turned into an online learning experience for the SBA, SBDCs, and Chamber of Commerce executives under the auspices of Microsoft. Over 6000 people went through the course.
This same course can be specifically branded for each chamber as one of your own courses for your membership. There is no cost from SBS or for your membership.
3. Free Online Courses with a new membership. With so much material on the web with transcripts, case study guides and streaming video, specially tailored classes can be developed. Although SBS envisions doing this more with trade associations, it is possible with State chambers and even local Chambers of Commerce.
In Search of New Members
In every Designated Market Area (DMA) there are many independent producers. They are not joiners and not often members of their local chamber. That has to change. We will be identifying the best independent producers in every DMA and we will be asking them to joijkn their local chambers.
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