Changing the Way We All See Business, page 2
Case Study: ... a business woman or a saint?
Anne Beiler, founder, Auntie Anne's Pretzels, Gap, Pennsylvania
Nine Key Ideas Within This Episode
Gap, Pennsylvania will never be the same
Airports will never be the same. We all demand everything become just a little better simply because better is better. Faster and cheaper and stronger and lighter are also good. But making something better sums it all up. Click on Anne's picture above and engage her vision statement with an acrostic.
2. Lift up more positive role models
Changing Ourselves: Everybody is a producer.
A Brief History in Time
1. Involve the People Who Know - the Chambers of Commerce
Right from the beginning of productions in 1994, the local Chamber has always had an important say in the final selection of a business to be profiled on the show. If a Chamber has ever raised a question or cast a doubt, that business was passed over.
Who better knows the heart and soul of these small businesses?
Often businesses come up on our list because they have received national awards or have been recognized by a national publication. Some people can pull the wool over the eyes of national groups; seldom does one pull the wool over the eyes of the people in your local community.
The judgment by fellow citizens is a key idea. Those who are worthy of our attention do not live autonomously.
2. List all good small businesses.
The general listing could be perceived as a member benefit whereby just by being listed (and linked to that business' homepage), the business is recast within a national-global ranking and is in the queue to be considered for an episode of the show.
3. Chamber Benefit for the Key Small Business Advocates.
The Chamber could control who among the small business advocates within the community get to vote. We anticipate that the queue will be automatically controlled through a single ranking order which results from the composite of all votes. In that each person's vote (ranking) is always dynamic, the ranking could change daily. However, at the time the next episode is to be produced in that market, we would go forward with that person and business in the #1 spot.
In that such a selection process rewards the good and ignores the bad, it reinforces the fabric of American idealism.
As far as we know, this is an unprecedented proposal as a modus operandi for any selection process for a media production.
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