Hispanic Business is Big Business. It's Global Business.
She Transformed An Industry
She started working as a secretary at an advertising agency. She thought Hispanics were being ignored and in 1976 she got up the nerve to start hoer own agency to specialize in crafting messages to Hispanic markets. Today Zubi Advertising is the largest independent buyer of advertising on Univision. Their success is based upon insight that comes from a deep, empathic understanding of people.
You will learn that this advertising agency applies science to lights, cameras and plenty of action. Plus, we look inside Cuba, marriage, and the family.
Come with us to a little enclave just southwest of the city known as Coral Gables. And here, we find the colorful offices of Zubi Advertising. And, here you hear why Tere Zubizarreta, an icon in the Hispanic community of the USA, has left such a profound impact on everyone she touched.
Her office, the halls and walls are lined with awards, citations and symbols that applaud the service that she and this agency have given to the community. This generous spirit has gained her and their agency accolades from local, national and international leaders.
Her work was to champion and empower other people's dreams. And she did it in rather extraordinary ways. Tere will always be remembered for trying to give the credit for her work to someone else.
Get out an atlas or your globe. Now, look at all the products you sell. Any sources from another country? Any customers from other countries? In which countries might you find both? Start that list. Contact those in other countries and let's all begin making plans.
Let's go global. In any country where you have one customer, you can have 100. Nobody is a prophet in their hometown. So, get out of town! Take some of your key people with you.
Join your Chamber! Small Business School will work with local chambers to go around the world in 30 days! One of the world's best travelers will help you prepare, make introductions, and be sure you open new business every stop along the way. More... Prior homepage...
What do you want to do?